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WE ARE A FAMILY OF WOMEN WITH PASSION, PURPOSE + A DRIVE TO LIVE DIFFERENTLY

Welcome

Hey, I'm Lucy and I’m the marketing and business mentor for women entrepreneurs who want to grow, build and scale 6 and multi-6 figure agencies.

This wasn't always my story. I started out in a “cushy job” that so many people told me I should be happy to have. And I was. Ish. But something was off.

I was crabby, I snapped at people (and hated myself for it), and I was gaining weight with no clue why (It *couldn’t* have been the fistfuls of M&Ms I noshed whenever I was stressed).

And one day I realized: I was working my butt off to grow someone else’s dream.

Hey, I'm Lucy and I’m the marketing and business mentor for women entrepreneurs who want to grow, build and scale 6 and multi-6 figure agencies.

This wasn't always my story. I started out in a “cushy job” that so many people told me I should be happy to have. And I was. Ish. But something was off.
I was crabby, I snapped at people (and hated myself for it), and I was gaining weight with no clue why (It *couldn’t* have been the fistfuls of M&Ms I noshed whenever I was stressed).

And one day I realized: I was working my butt off to grow someone else’s dream.

so i quit... + started my own agency

A walk down memory lane

Quit my 9-5 without a backup plan, with $15k+ of credit card debt + launched my online biz.

Started to scale and worked on major campaigns like Rolex, Amex + Chase. Overnight, I lost all of my clients except 1.

2017

2019

Landed a handful of low-ticket, high-stress clients. I was trading time for money + realized my business wasn't built to scale.

Rebuilt my business foundations and scaled from $1200/mo to multi 6 figures in 60 days. Then I started teaching women how to do the same.

2018

2020

ne
xt

On a quick road to burn out wearing all of the hats in 2 businesses with no real or scalable systems.

Successfully ran a 7 figure business with ease, a team of A players + soul-filling work.

2021

2023

Took a long, hard look at my business and the lifestyle I wanted to have. Realized all of the money in the world wasn't worth it without health or happiness.

Scaling to multi 7-figures while building a lifestyle business that makes my team + my clients wildly wealthy.

2022

2024

BA
CK

our
wedding

our
wedding

meet the a team

Client success specialist

Presli Jenkins

Presli's background in Acting, Fitness Coaching, and Social Media Marketing crafted the perfect blend of an inspiring and impactful Client Success Coach! She cares so deeply about the impact she makes on her clients and she always leaves people with a smile on their face and an inner confidence that they have what it takes to accomplish their goals.

Client success specialist

Kaitlyn Ash

Kaitlyn built a 6 figure business as a sales and marketing coach in combination with an agency. She also owned a corporate events planning company. She loves a good strategy but also loves helping clients get deeper with their mindset and uncover true blocks. She is obsessed with her clients and the ripple effect of impact that is created from coaching. She is also a mama to two crazy boys so she gets what it is like to balance kids and biz.

chief strategist

Emma Allison

Emma is our resident Brit. From Manchester, England, she lives for food, sunshine + connecting with people. Emma’s background in teaching, training and delivering at conferences is the perfect combination for designing client strategies and empowering women in our community to act on their desire to live their life, their way.

marketing dept + chief strategist

Jess Catalano

Jess (not Jessie) is a Miami native living in Wilmington, NC. She is a Dalmatian mama x2 and is passionate about design, business + how the two integrate. She understands the multi-passionate individual + has built multiple 6-figure businesses: a calligraphy design studio + a brand/web design agency. When she's not helping prospects figure out their best next steps, she is supporting our marketing department with design + socials.

community manager

Michelle Rojo

With a background in International Business and a passion for marketing, Michelle's expertise shines through. As Team Lucy’s Community Manager, her mission is clear: to uplift and celebrate women within the community as they strive to achieve their dreams. Her commitment to empowering others is evident in every interaction, leaving a trail of inspiration and encouragement wherever she goes.

community manager

Yhoany Wong Oropeza

Yho has a background in marketing and is majoring in logistics & supply chain management. She is very passionate about helping other women achieve their financial/business goals and loves to connect with all the new people in our community. Her goal is to give everyone a nice welcome and support them on their journeys.

all things tech

Stewart Agustin

Stewart is passionate about automation and addicted to streamlining processes. Based in Thailand, Stewart prefers a behind-the-scenes approach, but if you have interacted with our team in any you, you have experienced the power of Stewart's tech savvy support. He is obsessed with contributing to the overall success of a team.  As a father of two, he is a dreamer, achiever, and committed team player.

Here's what I have learned

if you wait until it's perfect, you'll be waiting forever. take massive imperfect action.

as you scale, you will need a team you can depend on. hire slow, fire quick + take care of your team.

your energy will impact your business positively or negatively. do the inner work.

Craving support that puts you ahead of the curve?

ways to work together